Have you ever traveled across country or even just down to your local 7-11? Well what does your local gas station or rest area have in common with the internet? At first it appears there are zero overlays. If you look closer you begin to see similarities. Gas stations have isle of food, crabby low hourly workers and disgusting bathrooms that God forbid you have to take the Browns to the Super Bowl. The internet has millions of articles and products available for consumption, usually low hourly pay workers update content for people to consume and there are plenty of forums, blogs and social media outlets for people to dump all over.
Internet or Public Restroom?
This got me thinking after sitting through a presentation the other day. People are presented opportunities all the time, what is the first thing they do? Most people that are against throwing money at a product, service or company without doing due diligence. So the first thing that most due is get online go to Google and type in what they are looking for. Doing a Google search and reading random thoughts on blogs and certain websites is not doing research. The internet is the bathroom wall of our generation where anyone can write what they want when the want about anything they want. The WORST thing is when someone writes something they are not held accountable for their statements.
Previously in history you had to provide documentation and supporting articles or research when contributing information. Now a days you must have the credential of being able to use one finger to type on a keyboard. In a relatively short amount of time, the Internet has moved from an occasional tool that was used to communicate and store credited information to the principal way we communicate, entertain ourselves, and sometimes do work. Just remember all that time that we spend online has to come at the expense of something else. The average adult will spend over 5 hours per day online, on nonvoice mobile activities or with other digital media, compared to 4 hours and 31 minutes watching television. The most significant growth area is on mobile media. If you add it up that is over 9 hours consuming media.
This means in a 24 hour day people are spending 5 hours in the bathroom, I mean on the Internet. That is 300 minutes of mind numbing scrolls that never truly ends. You have been there. You wake up and subconsciously say let me check Facebook, which leads to scrolling through your feed until you catch up from the night before. But wait someone posted a viral article on some tiny bug found in a country that you don’t live in and more than likely will never visit, you better click on it and find out exactly what it looks like in case you ever come face to face with it! Oh wait check out that advertisement on the bug research page, those are the same shoes I looked at when I was at Nordstroms!!! What a deal I wonder what else they have on clearance. 2 Hours later…. oh crap I am late for an appointment!!!! We have all been there. It is an infinite cycle that sucks us in like a vortex.
The Original Social Network
At the end of the day when you sit down to talk to your spouse or loved one, it is never about someone you talked to today or an event that took place. It is always about what you saw on Facebook today or some other platform. These events and somethings happened in someones life that has no little to no effect on your own. We spend our lives online each and every day giving our brain a swirly. Ask any bullied kid, those are not fun, yet we are so addicted to the internet we cannot drive down the road without putting other humans at risk to check our updates. When did living a digital sim-world-like lifestyle become the fun thing to do? I was under the impression that it would be more fun to be that person in your feed that is creating memories. That person that you secretly live vicariously through. That person who doesn’t give a damn about what you are doing on Facebook because I know for a fact that I am having more fun or living a life you want. Do you know the first step? Get the hell out of the bathroom, put the phone away, stop reading this article and go do something with PEOPLE! The original social network.
p.s. I know there has been plenty of break through ideas that stemmed from the collaboration of people over the internet. I also know that by using the internet if you do enough research you wont be completely left in the dark. Just promise you will always double check your research and results.